K+ Development and Design was founded by Keyman Asefi, in 2015, and completed his first project, the Student Union in Fall 2017 in Pennsylvania, US-The first version of emotional interior architecture. The main goal of K+ is to develop the most innovative environment for its occupants.
Growing up in Tehran, Keyman’s father was a developer whose methods were to construct homes in a way that they would sell quickly, often involving his mother in the design of their biggest selling point, the kitchen. His designs were entirely based on the market and did not utilize an architect. Essentially, Keyman grew up in and around construction sites. When it became time for him to decide a direction for his life, he knew that one day he wanted to be involved with buildings, but not just constructing houses as the market dictated, but to become intimately involved in the design and ideas behind the buildings. Keyman went to Southeast Asia Malaysia-Kuala Lumpur to start studying his associates in architecture for one year. He then graduated with a B.S (Hons) in Architectural Technology. He started working in a medium scale firm in Malaysia (GDP) involved in designing luxury high-rise buildings. He was involved in many different types of projects. Commercial, residential and government buildings. During that time, Keyman was also reading and studying the sustainable methods used in Singapore’s architectural design. Their approach is one of the most innovative and sustainable in the world. It affected him to the point that he began to research a whole new approach of how to design sustainably.
In addition to his research, he also became interested in the “Design implications of cognition of human behavior by psychological environmental design.” His first ideas and the new approach of designing buildings in a way that let the environment decide the design for itself, resulted in an architectural structure that has automatically integrated all of the necessary impacts on cognition of human behavior. The incorporation of environment into the design and creating a new design approach to vernacular architecture became his main goal.
After his experience in Southeast Asia, he decided that wanted to experience American architecture and its own language of architecture. He moved to the Midwest where he was surrounded by vernacular American buildings existing beside the Mississippi river. His first impression was that it was the quietest place on earth. He compared what he was now surrounded by to the tradition Malay house and vernacular Persian homes and began to discover the Midwest language of architecture and the common threads between them.
He has taken a few different aspects into consideration to form the idea of a sufficient structure: the building needs to be physically efficient, psychological efficient, environmentally sufficient, and sustainable. During the period of conducting this research he got the opportunity to meet Dak Kopek where he and the researcher discussed the environmental and psychological aspects of design that he has included in his research.
Meanwhile, Keyman is practicing his vision with his student at Mercyhurst University.
Keyman Asefi B.Arch (Honor), M.A, ASID, IDEC